THE DAY of U

Do you know why there is ushinohi; The day of U(shi) in Japan?

Hirai Gennai came up with this idea. He was a multi-talented man; horticulturalist, writer, inventor, painter and copy-writer. In other day, a eel seller asked him that “Do you have any strategy to sell hot foods (eel) in hot summer?” . Then, Hirai said to the seller “How about post a paper; TODAY IS THE DAY OF U (shi [=ox]→ unagi)?”. The sign reminded people the common sense of eating “u-foods” to help them beat the heat. And people thought “Let’s eat unagi!”

Indeed, scientific data shows that eel has vitamin B, which effective to overcome hot summer.

So if you like eel, I recommend you to eat eel the day of U! In this year , the date is July 21th.

Advertisements

5 Responses to THE DAY of U

  1. maaakiii says:

    It is first that I know the day of U.
    Does the day change every year?

  2. DW says:

    When I first lived in Japan, I loved eel – both unagi and anago.

    Then I really went off it. Now I hardly ever eat eel.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s