Yesterday there was the final match of UEFA Champions League 2010-11. It was FC Barcelona VS Manchester United. The game ended up with 3-1 and FC Barcelona became the champion.
Manchester United belongs in Premier League (England), which is one of the most popular soccer league in the world. I think most of you have heard or know about Premier League. It is said that over 1 billion people watch premier league in the world. FA Premier League was established in 1992 and Premier League became a big sports business. They earn money from broadcast right, tickets, shop gifts, sponsors and player’s transfer fee. Especially broadcast right take over 40% of the revenue. The biggest difference about managing system between Premier League and J LEAGUE is that, in premier league each club has their own right to conclude a contract with sponsor and broadcast right. As a result, Premier League earned over 200 billion yen just by the broadcast right in 2008-09. J LEAGUE could only earn 5 billion yen by broadcast right. It’s the total amount from 3 companies for 5 years. In J LEAGUE, the company J LEAGUE has the broadcast right and right to decide the sponsors. So, each club gets the same revenue for broadcast right and from the sponsors. J LEAGUE took this system to prevent clubs from being finacial woes.
Do you think J LEAGUE will be successful like Premier League if they take that system?